Tuesday, 11 September 2007

Time to go beyond outsourcing - Crowdsourcing anyone?

We have had heard a lot, first about outsourcing, then insourcing and now there is another concept coming up - Crowdsourcing.

Outsourcing was about delegating the non-core operations of a business to external entity for whom that operation is CORE.

Insourcing is about bringing particular operations to a internal entity for whom the activity is CORE. Basically it followed the outsourcing when employees started aggressively defending their jobs and insourcing was popularised to convince employees that though some work may be going outside, other is coming back in house.

And if you thought this would make the full circle, we now have crowdsourcing !!
i.e. instead of outsourcing a particular task/operation to a single entity, its outsourced to a large, undefined group of people.

Now this is creativity at its best. its admirable to see someone just showing one more of extracting the maximum out of available technology, be it internet, open source or call to find out missing Steve Fossett.

Clearly we haven't seen the last of various form of ..........sourcing.

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