Wednesday, 23 April 2008
The Power of Visual Communication
http://www.storyofstuff.com/ And play the video on the home page.
See the power of visuals, see the impact of statistics if related well to the audience. Its simply amazing. Basically its one more desperate plea to all of us to start behaving responsibly towards our planet. Though the message will hit you hard seeing the video, here are some startling numbers:
1. Out of the world's top 100 economies, 51 are corporate houses. So we live in a world of consumers and not responsible citizens and governments are not really governing, they are being driven by the corporate world.
2. The US, consumes 30% of the world's resources with 4% population of the world. If this is how everyone in the world consumes, we will need 4 or 5 planets !!
3. Whatever US consumer buys, do you know how much of that is trashed with in 6 months ? 99% !! ( The data is available for US only, that doesn't mean rest of us are not culprits)
4. Amazon is loosing 2000 trees per minute !!
5. Corporates are driving our consumption behaviour using 2 types of obsolescence:
Planned Obsolescence - So that your existing product can not be upgraded to match with the enhanced product. e.g. a computer might have only handful of better components, but there is not just any way to replace those components in your existing computer and you are forced to buy a new one.
Perceived Obsolescence - Using adverts and other marketing hype, your existing products is made to look so out of time or fashion, that you are forced to buy another one which is 'in fashion'. e.g. would you still like to keep a Walkman instead of sleek ipod. I know you would say its so easy to carry one, but would you even like to carry a MP3 player which is smaller than ipod.? Or are you still using those bulky monitor on your desk? No? What was wrong with that?
Do watch the video on the link given above, probably your thinking would change for ever. I know its a tall claim, but please believe me.
This video also explains what visuals can do to your communication.
Monday, 21 April 2008
Networking sites as knowledge tool
However, recently I have started using questions and answer sections a lot. For a professional site like Linkedin, I think this is the biggest USP. Have a look on the range of questions asked and answers given by people coming from different industry, culture, geographies. This is pure practical knowledge available at will to EACH member.
e.g. being someone from outsourcing industry, I had a look on the questions asked for this industry and I am amazed by not only the questions, which of course prompt you to think differently and widen your horizon, but also by the answers from a variety of people. And as you start participating in discussions, you will invariably have more people in your network and I think that's real power of networking sites like linkedin - not merely to add people to your network, but to encourage them interact on common issues.
So for me, the power of linkedin is not only networking possibilities, but its use as a knowledge tool or even a innovation tool due to shear range of thought process you get access to through it.
Tuesday, 11 March 2008
Why IT makes people stressful
When I first shifted from Sales to IT consulting/support, I was amazed to notice people using chat applications even for talking to person sitting next to them!! Such things do make the whole work a bit too mechanical and one gets little opportunity to emotionally connect with his peers.
Even several managers tend to ignore value of personal touch and one to one conversations or what author Susan Scott called Fierce Conversations. Having and fostering these fierce conversations requires one to be a leader in true sense and show lots of willingness and courage.
A lot is desired and can be done by people in the leadership roles in IT. I found this very interesting article on IT leadership which gives 8 traits of effective IT leaders. Go read it, but here is summary:
- Leadership means focusing on the needs of others, not yourself
- Leadership comes from your actions, not your title
- Leadership makes you accountable, even if it’s not your fault
- Leadership is not a 9-to-5 activity
- Leadership takes trust from your followers
- Leaders get their best ideas from their team
- Leadership thrives on diversity
- Leadership comes from continuous communication
So with effective leadership and communication, IT profession CAN BE made less stressful and more ‘personal’ in nature. Leadership will foster and encourage fierce conversations.
I really liked what Susan says in this book quoted above:
"Our careers, and our companies and our relationships and indeed our lives succeed or fail gradually than suddenly – ONE CONVERSATION AT A TIME."
So its high time that not only the leadership in IT but everyone involved paid attention to how are we conversing with each other, with our peers, suppliers, customers, subordinates to make each other's lives a lot less stressful.
Tuesday, 19 February 2008
Power Shift - From Products to Brands and Services
Continuing my read of 'No Logo' and it rues the fact about how the business has changed over the years and how it is changing in the new economy. After the manufacturing age, where product was everything, the new business mantra is 'we are in the business of building brands'.
However, for some industries, there is another angle, which I want to explain here.
Emphasis on branding might look overkill and a misplaced business strategy and against the consumer's interests, but for software companies and many other businesses and their customers, this philosophy has done more good than harm. Branding has prompted organizations to think beyond selling the product and emphasise on the post sales relationship with their customers. A satisfied customer is pre-requisite to their branding efforts.
Think about the time when 'churn baby churn' was the only business strategy in software sector where the only aim was to release next version with more features ASAP, no matter how much testing has been done, no matter how much supportability has been built into the organization.
After the bubble burst in year 2000, things have changed. And the power has shifted from product to service. Because in their quest to build a better brand, companies are investing heavily in the service side of their business. So much so that product has been almost made redundant. Popularity of Linux and other open source as well as SaaS (Software as a Service)indicates a clear shift taking place from product to services. In fact SaaS makes the product irrelevant and the only thing a customer expects is service. And some business pundits are even forecasting that in few years time, software will be free of cost, it will only be the service that will earn revenue.
So it is not surprising that companies are aware of increasing importance of service in building their brands and hence branding is not that bad for either business or customers.
Sunday, 10 February 2008
Social Impact of Superstore Economy
While one may not agree with all what she has against branding, there are some compelling arguments which makes it a good read.
Out of I have read so far, one thing which has strike most to me is her argument about how the invent of superstores has changed the social fabric in every country. Now as the UK, where I am currently living, already had an established superstore culture when I came here, I cannot see what impact it has brought socially. However, being from India, where superstore culture has just caught up (in fact right now there all only malls which are not superstores in real sense, as their merchandise range is smaller to superstores and generally excludes grocery) I can see this happening, and there is a perceptible change in buying habits of people already.
People are buying more and impulsively, the buying decision making has shifted from only men to whole family including kids, and branding has become more important.
However, these are also a sign of rising income levels (though mall culture has a lot to take credit for all the changes in buying habits of people). But what can only be attributed to superstores (or malls in case of India, so far) is the changing patterns of social interactions.
Parks have been replaced by malls for whatever purpose there were used earlier - dating or for family outing on Sundays. The whole idea of weekend entertainment, which earlier meant visiting friends and relatives or fairs or watching a movie with whole family has been overturned and weekend has now come with in confines of malls.
There used to be a lot more time which could be spent on the shop on street corner, gossiping about and analysing every news broadcast on the radio. Now people prefer to spend their time on branded stores in these malls and finding out what's Britney Spears latest problem.
Time is always short on these malls.
This might be the phenomenon in metros as of now, but once these markets are saturated with enough malls and superstores, will it not be turn of smaller town and take this social shift to the next level?